The Story

Childish was inspired by a drawing on a post-it.

I’ve seen a lot of art in my life.

 

I was lucky to spend my early years in a arts-focused school in Montreal, where by the age of 6, the students were playing instruments and acting in plays. Art was a reprieve for me as a child – it provided me with an outlet for self-expression and became an intrinsic part of my daily life and identity.

 

I went to an arts-focused university. I was exposed to amazing work of all kinds, and was lucky to have nurturing and encouragement early on. I studied traditional art forms. I consumed classical work, modern work, experimental work, before finding my place in digital media, where I saw so much possibility, utilizing technology in my work.

 

I am a constant image collector, for work and for pleasure.  I have worked commercially as a creative for over 10 years, in advertising as an art director, photographer and designer, and continuously find inspiration from the traces of other creatives on the world around me – from fine art, to digital communications, to outdoor installations. I am consistently drawn to unrefined public art, like graffiti and outdoor sculpture, that people can engage with in a non-formal setting. The personality of a piece is not limited by its formal presentation. I believe in content over form. The essence of a creative piece outweighs the technical finesse.

 

The essence of a creative piece outweighs the technical finesse.

Childish was inspired several years ago, when I saw a small drawing my youngest sister had drawn on a post-it note.  It showed a messy-haired little girl with a peculiar expression on her face. She later clarified that it was a self-portrait.  I was completely charmed.

 

That began my fascination with the creative expressions of children.  There is a spontaneity and sincerity when children create that moves me.  Childish is a celebration of that.

 

There is a spontaneity and sincerity when children create that moves me.  Childish is a celebration of that.

 

While I find my commercial work stimulating, I have longed to work on something more meaningful.  For me, that is Childish, where I can go back to the roots of my creativity and contribute to that process for other children.

 

Sincerely,

Loe Russell

Director at Childish